BOOK RELEASE: 'Following Sam: Jon and Sam's Journey Conquering the 42' by Jon Attenborough

2 April 2025 | Book Relaese, Jon Attenborough, Guide Dog, Personal Challenge, Following Sam, Visually Impaired, Football, patient stories

Jon Attenborough, a visually impaired football fan, embarks on an extraordinary journey with his guide dog, Sam, across Scotland, visiting every single one of the 42 Scottish Professional Football League (SPFL) grounds. What began as a personal challenge soon turned into a historic adventure, with Sam becoming the first dog ever to witness live matches at all 42 SPFL stadiums. Jon and Sam made each journey by public transport – legends!

Following Sam Cover

This memoir chronicles their shared experiences, blending Jon's love for football with the profound bond he shares with Sam. As they travel the length and breadth of Scotland, Jon navigates the challenges of accessibility, the unpredictability of live sports, and the warmth of Scotland’s football community. From the bustling cities to the remote, windswept stadiums, Jon and Sam experience the rich tapestry of Scottish football culture, encountering passionate fans, legendary players, and unforgettable moments along the way.

Through candid reflections, Jon shares the emotional and physical hurdles they overcame, the joyous milestones they reached, and the unexpected friendships they formed on this journey. The memoir also delves into Jon's life before Sam, his struggles with vision impairment, and how Sam not only became his guide but also his closest companion and a symbol of resilience and hope.

This is more than just a football travelogue; it's a story of perseverance, the power of companionship, and the unbreakable bond between a man and his dog. It celebrates the spirit of the beautiful game and the communities that thrive within it, while also highlighting the importance of inclusivity in sports and society.

This inspiring and heartwarming memoir will resonate with football fans, dog lovers, and anyone who believes in the power of following one's passion against all odds.

Jon and Sam

Jon and Sam's incredible journey is set to be released May 1st 2025, join them as they travel by public transport across Scotland to fulfil the dreams of a remarkable football fan and his furry best friend.

Available at £14.99 on:

Sam

Jon Attenborough is registered blind and an award-winning disability advisor and campaigner. His expertise is around disability access to football and he has worked with clubs in Scotland and the Premier League highlighting the importance of inclusivity in sports and society. Between Twitter (X) and TikTok Jon has a highly engaged audience. Jon has also made various mainstream media appearances with BBC and STV News and has also appeared on many podcasts.