This study evaluated the risk of social media platforms (TikTok and Instagram) in understanding patients’ strabismus surgery experience and relative popularity of related posts. Both platforms were searched in 2022 for strabismus terms and posts were graded as positive or negative. Of 790 posts, 400 were TikTok and 390 on Instagram. Eighty-seven-point-eight percent were rated positive. Instagram was more likely to have positive comments than TikTok. Negative posts had significantly more likes / followers. Two-hundred-and-twenty-two posts were from males and 563 from females – three by multiple people. Forty-three-point-three percent were based in the US and 56.6% international. The US were less positive than international posts. The authors consider the potential for TikTok and Instagram use for patient outreach.
Social media use in reporting patient’s surgical experience
Reviewed by Fiona Rowe
The role of social media in strabismus surgical experience.
CONTRIBUTOR
Fiona Rowe (Prof)
Institute of Population Health, University of Liverpool, UK.
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